The Ever-Changing Rules of Facebook Ad Rules
Changing Facebook Ad Rules – Try and keep up!
Don’t you hate it when your Facebook ad rules change and your ads keep getting booted?
The ads you ran last month, won’t work this month..
(Take anything Crypto Related for example..)
Because Facebook Ad Rules have changed… AGAIN!
..And it doesn’t seem to matter if you spend a few hundred dollars.. or a few hundred THOUSAND dollars.. at the click of a button.. You’re SHUTDOWN!
Them allowing a troublesome ad.. isn’t worth the Ass-kicking they get.. so if there is any doubt.. they shut it down!
I had a mate of mine tell me about an event he attended…
All about Facebook’s policies on Ads..
Here is a little snippet of things we all need to look out for.. Especially when sending traffic through our funnels..
Be really careful when you state outright what you are offering. Facebook really want to protect (or over-protect) their users.
“Make X Dollars Right Now!” Not so good. Instead.. Try to put your personal spin on it.. more like
“This is how I made X Dollars in this time frame, and I can show you what I Did to get it”
Or if you are trying to get a point across.. such as “This is why you HAVE to have this now”
Try and spin it more like “This is my opinion about this and this is why I have it”
Sense Of Urgency (False kind)
This is pretty common practice in internet marketing.. especially the Webinar space. We love to add Countdown Clocks or “Limited Seats” message..
You may get away with it… But it is frowned upon in their circle as far as “User Experience” goes.
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Speaking Directly to Your Prospects
Using of the word “you” can make someone feel like you’re speaking directly to them.
Some examples given during the event was “you already know the company does XYZ” or “you are missing out on this big opportunity if you don’t act now”.
Think of the money making niche, you writing an ad telling someone they’re “poor and out of options”, it makes them feel bad the rest of the day.
The Overall Look and Feel of your Landing Page
The look and feel of your landing page really matters.
Make sure you have a page that has some kind of optional navigation. And be sure that all the links don’t just lead to the same place. This sort of thing is checked.
Try and give another option to the user, aside from accepting your offer. This kind of goes agains the rules of a landing page, but such is the way it is…
We need to find an acceptable common ground here.
Disclaimers – Terms – Privacy Policies
These have to be somewhere on your landing page. And make sure they actually go to what it says.. They check!
Give Credit where Credit is Due
If you’re making a claim.. Cite where that claim has come from.
It’s OK that you didn’t invent the wheel. People will understand that.
If you just go ahead and make a ‘Far-Out’ claim.. it can look misleading.
Be Upfront in what you are Offering
If you’re offering a subscription Service, make that VERY clear. Let the user know they will be auto renewed and how often.
If you’re hosting a webinar and then offering a product for sale, let the user know on the registration page.
There is no real Right or Wrong.. Just Best Practices. Facebook are constantly changing likes and dislikes, so it’s up to us to keep up!
Transparency is the real key! Try and make everything a positive experience for the user.. That’s what Facebook are concerned about.
A Shout-Out to Mike Nixon for the top info!
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